Western States Material

Our task with the Western States Cat recruitment campaign was twofold—help fill several dozen immediate job openings while putting into place the necessary pieces for Western States to recruit successfully over the next 5 years. SOVRN developed an integrated campaign designed to drive potential prospects to a website with a unique and memorable URL that tied into the campaign theme, "Are you Western States material?" Components included a video, brochure, posters and a microsite.